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May 30, 2009 (Chicago, IL)

BlueStar ranked #1 in Crain's Fast 50

"BlueStar helps customers understand how their usage patterns vary and which products may help save energy costs. Our IT systems provide a little more meaningful information than just simply an electric bill," co-founder and CEO Guy Morgan says. When electricity prices plummeted last summer, BlueStar encouraged many of its business customers to opt for billing agreements that reflected the wholesale market rates for power. When prices dropped further, BlueStar locked customers into longer-term, lower-priced contracts. The ability to take advantage of real-time market prices isn't an option for big utility customers, Mr. Morgan says. "That's why so many customers switch."

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