Deregulation is the process by which governments remove, reduce, or simplify restrictions on business individuals in order to encourage the efficient operation of markets. The stated rationale for deregulation is often that fewer and simpler regulations will lead to a raised level of competitiveness, higher levels of productivity and lower prices overall.

Deregulation as it applies to energy is the name given to the process by which you are allowed to buy your energy from competitive suppliers, instead of just your utility. Deregulation of the energy market allows BlueStar Energy to offer customers lower prices, better service, and product/technological innovation.